Sustainably Concious

Clean and with style both in look and in our conscience is what we strive for.

We’ve heard the sentence ‘Less is More’ said a thousand times, but it really is true.

Our goal is to find that perfect balance between producing a good quality product which is fashionable

and staying true to our moral compass.

There is never any need to compromise, especially when we keep the process clean, transparent and simple.

By limiting our collection to it’s essence,

we are able to put the right amount of focus and thought in to each part of the production

and all the way to the customer’s wardrobe.

The whole cycle from production, transport, packaging

and all the way to the fabric touching your skin should cause as little stress as possible.

Our mission is to create underwear that is beautiful yet comfortable and will have longevity,

so that you won't have to throw out your favorite garment every few months to stay chic.

Every underwear garment is sewn in a small family-owned factory in Europe from sustainably sourced fabric called

Lenzing Modal, which is a fine, smooth fiber made from beech wood.

It is created by turning the wood into pulp, extracting the fiber and then reconstituting the fiber so that it can be spun into fabric.

The beech wood used in our Modal production is from sustainable forestry plantations growing native trees.

It is cool to the touch and very absorbent, meaning less waste of water.

Modal textile is less resistant to shrinkage, fading and graying than cotton,

thereby extending its lifespan – that is sustainability.